Succeed in B2C Customer Segmentation with a Data-Driven Approach
How to target the right prospects in a marketing campaign? Through a data-driven approach, this article aims to provide an action plan to optimize your marketing campaigns through a B2C customer segmentation strategy.
Door-to-door prospecting
A sales representative from a business selling materials for interior renovation has the mission of going door to door to make his offer known to individuals who have renovation projects.
E-commerce: plan the location of your warehouses
A clothing sales business changed its strategy because of the context of innovation: fewer stores, more mini-warehouses to deliver to its customers. He wants to plan where to rent storage space for his clothes in order to quickly deliver to his customers.
Housekeeping Services, Target your marketing campaigns
The challenge lies in being able to stand out in a competitive market and effectively target potential households for their marketing campaigns.
